The 11:11 album has been an object of fascination by the industry ever since reports surfaced several years ago that Gerber and Diddy were working together. Gerber, a big believer in occult practices and mysticism—his summer residency at Pacha Ibiza was called Wisdom of the Glove and referenced the Zoltar fortune telling machine—and all of that fueled the fire by shrouding the project in mystery. Even the album's title has a curious significance; according to New Age beliefs, 11:11 is an auspicious sign that signals the presence of spirits.
Rosemary's Baby, the Polanski film about the occult, was set in an apartment block with lots of strange goings on. Occultists like to make references to each other and to significant events. That is part of their OCD ritual.
Please read this post on the use of infrasound in electronic music, something that can make you feel spooked out to the point of terrified and maybe wanting to through yourself off a building to escape the fear.